#changethebrief

Another action that emerged from the first Climate Crisis Summit and led by Reclaiming Agency alumni is Mindshare’s #changethebrief. Launched globally, with Unilever, to 7,000+ employees in November 2019, #changethebrief invites employees to respond to client briefs in a way that promotes sustainable lifestyles. The #changethebrief team are looking for other agencies and industry bodies to back the initiative.